The world of online marketing was rocked by several major events last year.

Here is a sample of the main information concerning e-commerce since 2010: Google Adwords changed its name to Google Ads A new option making it possible to calculate cost per action (CPA) has been added, which allows Google Ads users to pay based on conversions rather than advertisements The commercial video boom continued: videos should represent 80% of online commercial content by 2020 Facebook is no longer Google's main competitor in terms of advertising. Amazon is now the preferred alternative globally. Mobile browsing has continued to grow even though computer browsing still dominates in the UK and the United States The average number of organic search results on the first page of Google increased from 10 to 8.5 Instagram is responsible for 93% of influencer marketing campaigns in 2018 Figures for the second quarter of 2018 show that an average of 75.4% of selections on online retail sites were abandoned during the buying process. ( Statista, 2018 ) Between 2010 and 2018 the number of active PayPal accounts increased from 84.3 million to 254 million . ( Statista, 2018 )

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Last-modified: 2020-03-23 (月) 13:02:23 (302d)